I was on a Facebook group for legal marketers the other day,
and someone posed the question “ What one conference would you go to if you
are responsible for marketing technology at your law firm ?” Without hesitation I answered ILTA, for so many reasons:
1.
Marketing is all about technology . When
was the last time your marketing department implemented a new program that
didn’t rely on technology to facilitate its success? Whether email marketing,
websites, social media, pitches, blogs, client management… , marketing programs require technology to help
make the magic happen. You’ve probably seen the stat that, by
2017, the CMO will outspend the ...